All photos are copyright by www.cameraman.se 2008.
When we were trying to come up with a new name for the agency, a reocurring question came up... what is it to be alternative? Nowadays, alternative is rather mainstream. Tattoos are no longer considered alternative and you can even find latex clothing in some mainstream clothing shops. So, what is it to be alternative? Being alternative isn't about what you wear, or how many tattoos or piercings you have. Being alternative comes from within. From that place in you that burns for the ability to express yourself. From your heart. Your core! That's who we are! We're alternative to the core. Our web page is at www.thecore.nu